Central Festival Samui is a "theme mall" shopping center that incorporates the way of life of the Samui island community to create a unique identity and highlight its distinctiveness. It spans over 90,000 square meters of retail space and is located on Chaweng Beach Road, considered the best location in the main economic area of Samui, surrounded by world-class hotels.

 The architecture of Central Samui is designed under the concept of "Reminiscence of Southern Lifestyle," which brings together four different aspects of Samui's local life, divided into four zones according to the types of shops and activities. These zones include Chaweng Port, Birdcages, Fisherman Village, and Beach Town Market.